Mybite is a free app belonging to Altman.
The app is a digital solution for
nutrition management. Based on
artificial intelligence,
with a database of foods that help
the calorie library. In addition,
the user has the option to add
training and thus perform monitoring
not only on nutrition.

The semi-free Sher fitness app includes
content related to nutrition and fitness:
Articles, updates and news,
weekly tips, recipes, exercise board
training channel and personal area.
Also, option to send a direct email
for a nutritionist and to contact moked
the telephone service.

Who are the main competitors?

The app allows you to keep a nutrition diary,
Identifies packet data and values.
Nutrition by photography (according to artificial intelligence),
an intelligent system based on personal data
thus calculating the calorie burning in a variety
sports activities that the app offers.

Dozens of fitness classes can be done
anywhere and at any given moment.
The app contains dozens of recipes,
dietary for the morning, noon, and evening
and even desserts.
Articles and tips for proper nutrition.

What is the type of products
of the competitors?

Assistance in tracking the user's diet
and its management following his data.

Concentrate training and recipes in one app
and tips for a healthy lifestyle.
Free of charge, even for those
who do not subscribe to one of its branches.

What is the purpose of
your competitors?

Photography will help you eat the right amount for you.
Choose healthy and nutritious dishes,
and succeed in reaching your goal.
More efficiently and healthy.

This application is the first in Israel
to integrate recipes, sports and nutrition.
And presents added value to instill
the "diet" as a way of life.

How do competitors present
themselves in the market?

Creating an eating diary.
Possibility to build regular dishes.
Calorie calculator.
Monitoring training and connecting
to a heart rate monitor.
Photographing and identifying the meal
and calculating its caloric value.
More efficiently and healthy.

Diet recipes.
Articles.
Weekly tips.
Training board.
Contact the nutritionist and customer service.

The strengths of
the competitors

The app does not generate daily reminders.
Regarding updating the eating diary.
The image is inaccurate and usually needs to be added.
What exactly appears in the dish.
No escort from a professional.

The recipes are not upgraded.
The training is not upgraded.
The contact is not in active chat.
Only by email or phone.

The weaknesses of
the competitors